November 2011
1 post
The Intersection of Compliance Scoring and Inquiry...
If you missed the web event “Be Great By Doing Good: Improving Operations by Automating Marketing and Admissions Compliance” you missed a great discussion. But don’t fret! You can view the slides from the presentation here. Or you can follow along with the recording here.
Thank you #Leads360 and Today’s Campus for yesterday’s web event!
October 2011
1 post
JOIN US NOVEMBER 10 2011! Today's Campus Live Web...
November 10 @ 11 AM PT / 2PM ET
Join Alex Baydin, CEO of PerformLine and Martin Lind, Education Vertical Manager of Leads360 with moderator Ryan Busch, Publisher of Today’sCampus as they discuss Improving Operations by Automating Marketing and Admissions Compliance.
Every school that competes for students must be laser-focused on ensuring that only the right students attend their school....
September 2011
1 post
2 tags
August 2011
5 posts
The DMAs of Compliance Monitoring
#LeadsCon East kicked off yesterday with some fantastic sessions! Many people have asked for a copy of Alex Baydin’s presentation from the #LeadsCon panel “What Every EDU Marketer Must Know.”
Click here if you would like to download a copy of Alex’s presentation: “Discover. Monitor. Act. The DMAs of Compliance Monitoring.”
PerformLine Announces Web Crawl Enhancement for...
The PerformMatch™ crawl, code named Kraken™, discovers misrepresentations at unparalleled breadth and depth for higher education marketers; PerformLine Executives Presenting at LeadsCon East in New York City
New York – August 23, 2011 – Continuing its mission to bring compliant and verifiable online strategies to EDU marketers, PerformLine today announced the alpha release of PerformMatch™...
PerformLine CEO Alex Baydin and Mario Vaccari,...
New York will be alive next week as LeadsCon–THE lead generation conference–comes to the Big Apple August 24-25th at the Hilton New York.
LeadsCon serves the needs of the online customer acquisition arena with a specific focus on lead generation. This segment of the online advertising space contains some of the most dynamic, successful, and innovative companies, but it is also a sector that has...
4 tags
In the News: PerformLine Announces PerformMatch™...
Provides higher education marketers compliance monitoring for affiliate referring URLs, while allowing lead sellers to keep all referring URLs confidential.
New York, NY (PRWEB) August 02, 2011
PerformLine, the leading independent provider of marketing compliance monitoring technologies, announced today the launch of PerformMatch™ Private Link Service (PLS), a managed escrow service that...
4 tags
Facilitating Marketing Compliance Between Lead...
Lead sellers running affiliate programs in the education online lead generation industry are under more scrutiny than ever from their lead buyers after the July 1st launch of new U.S. Department of Education (DOE) regulations. Lead buyers require compliance. And many lead buyers define “proof” of compliance as full transparency of their lead sources. But for lead sellers, giving...
June 2011
1 post
4 tags
In the News: PerformLine and CUnet Introduce...
CUnet integrates PerformMatch™ monitoring data with leading technology platform to provide real-time compliance scores for marketing campaigns.
New York, NY and Paramus, NJ (PRWEB) June 06, 2011
CUnet, an interactive marketing firm, and PerformLine, a compliance monitoring company, announced today that colleges and universities can access real-time compliance scores for inquiries directly...
November 2010
1 post
Why Verification and Compliance Monitoring Can...
Winter is fast approaching. If you are like me, you are eagerly anticipating those first days of ski season and the pleasure of finding that fine line, when flying down the slopes, between being in control and becoming a human “yard sale.” A few years ago I started wearing a helmet when I ski; initially I did this for the obvious reason — protection. But, I soon realized wearing it gave me the...
September 2010
1 post
2 tags
Department of Education to Implement Marketing...
The Department of Education today announced that it is on schedule to implement new regulations of the for-profit education sector dealing with gainful employment and 13 other issues to protect students and taxpayers. The regulations will be released in two phases, the first due to launch July 1, 2011. The ultimate goal is accountability and consumer protection:
“These schools and their...
August 2010
1 post
8 tags
“Flight to Compliance” and LeadsCon East Insights
If the theme of the 2009 LeadsCon East was “Flight to Quality”, then I would say the theme of the 2010 NYC LeadsCon East was most definitely “Flight to Compliance.” The recent proposed amended regulations to the Higher Education Act of 1965 announced by the Dept of Education targets for-profit colleges and definitely shaped the discussions of this LeadsCon conference. In...
June 2010
1 post
PerformLine is proud to be a new member of The...
PerformLine is proud to be a new member of The LeadsCouncil, an independent association whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical. LeadsCouncil was created by the industry experts and...
April 2010
3 posts
CUnet Selects PerformLine's Campaign Verification...
PerformMatch™’s Campaign Verification Technology Provided Increased Brand Protection and Compliance Monitoring for Higher Education Performance Marketing Leader CUnet
PerformLine, an online ad verification company, today announced that its campaign verification platform PerformMatch™ has been selected by CUnet, a leading interactive educational marketing firm, to help keep publishers ...
PerformLine Partners with Milabra to Add Visual...
Ad Verification Company Performline partners with Visual Intelligence Platform Milabra to Add Visual Recognition Capabilities to PerformMatch™ Platform.
Performline, a leading online ad verification company, today announced a partnership with Milabra, a visual intelligence platform. This partnership allows for PerformLine to use Milabra’s visual recognition capabilities to offer its...
Founder & CEO Alex Baydin will be presenting at... →
This Thursday’s Capital Call NY is a VC lunchtime networking event that will feature exciting emerging companies, each of whom will present for eight minutes.
http://www.capitalcallny.com/
March 2010
2 posts
PerformLine's Campaign Verification Platform...
PerformMatch™’s screen capture technology enables advertisers to protect their brand and keep their traffic sources compliant as well as empowers networks to earn credibility and increase ad spend.
PerformLine, an online ad verification company, features screen capture technology in PerformMatch™, the only campaign verification platform that verifies display, email and lead generation...
Founder & CEO Alex Baydin speaks at IAB Ad...
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit
Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools
Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) today convened the interactive...
February 2010
1 post
Eliminate Wasted Impressions & Low Quality Clicks...
• Improve your ROI by quickly eliminating the waste in your media spend on Ad Networks
• Keep Ad Networks Compliant with the Terms of your Insertion Order
• Protect your Brand from appearing on undesirable content
• Avoid Incentivization paths, virtual currency paths, and other low quality traffic sources
• Stay compliant with FTC and AG best practices and guidelines
• Auditable trail of...
January 2010
2 posts
PerformLine Selected by AlwaysOn as an OnMedia Top...
Recognized for creating new opportunities in marketing, branding, advertising, and publishing. PerformLine, the first real-time end-to-end Campaign Verification platform that provides advertisers with full transparency into where and how their ad creative is appearing on otherwise blind ad networks, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. ...
PerformLine Launches First Campaign Verification...
PerformLine’s Campaign Verification platform PerformMatch™, is the first platform of its kind that extends beyond display media verification to allow advertisers and their agencies to ensure their brands are safe by being marketed in a compliant manner.
PerformLine is the first real-time end-to-end Campaign Verification platform that provides advertisers and their agencies with full...
November 2009
2 posts
Performance Marketing Leadership Summit
The discussion at the November 4th OfferVault Performance Marketing Leadership Summit was a good start to taking the necessary steps to pre-verify affiliates to reduce the amount and scale of fraud in the performance space. Marc Roth of OfferVault had some good ideas for a “first line of defense” by deploying industry best practices and certification for legitimate affiliates. Networks will then...
PerformLine's Picks: Restaurants near ad:tech NYC...
The move to Javits Center after many years at the Hilton has left many ad:tech bound participants asking “where can I meet my client for lunch?” and “where is a good place for Irish Car Bombs?”… Javits Center is in that last section of Manhattan which is not populated with restaurants and bars on every corner, but full of parking garages and warehouses. However, with a...
October 2009
1 post
The Unsettled State of Behavioral Targeting &...
There has been a lot of discussion about behavioral targeting recently. Not only are the companies who use this information following the developments, but so are the consumers who will be (possibly unwillingly) supplying this information. There is a definite consensus among networks as well as agencies that the ownership and usage of this behavioral data will be increasingly important in the...
September 2009
3 posts
PerformLine Names David Jakubowski to Board of...
PerformLine, Inc., a next generation online marketing company and developer of campaign verification solutions for both brand and direct response marketers, has named David Jakubowski to the Board of Directors. New York, NY (PRWEB) September 8, 2009 — PerformLine, creator of the first real-time end-to-end campaign verification platform that provides advertisers with full transparency into...
Making the Invisible, Visible: The Importance of...
It has taken some time, but companies are beginning to realize that campaign verification is as important as targeting to success. What is the point of targeting users on sites and paying a premium for that if you are also paying for impressions and clicks to the wrong audience without knowing it? The “Vetting the Nets” session at the OMMA AdNets conference in Los Angeles in July became a bit...
LeadsCon East 2009: Must-Attend Event for the Lead...
We are back from the sold-out LeadsCon East in New York City! It was a fairly small conference, but definitely a meaningful one. Jay Weintraub, the conference organizer, put together a solid event. The exhibit booth area was constantly buzzing and the sessions were well attended. The variety of lead buyers, sellers and financiers reinforced the importance of this conference.
The PerformLine team...
August 2009
1 post
Half-Time in the City that Never Sleeps
Football season officially started today and it is half-time in the Big Apple. Affiliate Summit East concluded on Tuesday and LeadsCon East starts Monday-both in New York City. I do not envy the West Coasters who are flying home for four days and then back again. The smart ones, or the ones with understanding spouses, are simply staying put between shows. Some are holed up in their hotel working,...
Rose Tech Ventures SparkSpace Launch Party Recap →
Post by Allen Stern from CenterNetworks:
Rose Tech Ventures held a grand opening launch party for their new SparkSpace incubator this evening in Union Square. We initially wrote about SparkSpace last month. A great crowd attended the launch and made their way through all four floors of space. I grabbed a bunch of videos and photos but unfortunately only a few appear to have made it all the way...
May 2008
1 post
Company Update
It’s has been some time since my last post. As you can imagine, we have been very busy building our network and platform. We have lots of exciting news from the last 2 months to share with PerformLine Friends. I am sure you are as busy as we are, so I’ll keep it brief and just cover the milestones we are most proud of: Launched the Alpha of our revolutionary performance marketing transparency...
April 2008
1 post
PerformLine moderates panel at TARGUSinfo
TARGUSinfo executive David Wengel will moderate LeadsCon 2008 panel, ‘Must-Know Advances in Lead Quality,’ highlighting move toward defining quality leads Vienna, VA (PRWEB) March 31, 2008 — In the never-ending effort to increase the return on their online leads, marketers now want to know not just which of their leads can actually be contacted, but also how to prioritize them...
February 2008
1 post
AOL buys its way into Performance
It wasn’t too long ago that AOL was written off by most online marketers who were looking for channels that provided reach and growth with positive ROI. They were still trying to sell dial up to a user base with massive churn numbers. Their business development reputation among advertisers had never really recovered from their “anchor tenant deal” days of the Bubble 1.0 when they gouged start-ups...
December 2007
3 posts
Closing thoughts on 2007, Looking ahead to 2008
As 2007 comes to a close, it is a natural time to look back at some of the highlights of the year for PerformLine.
Launched our first campaign!
Generated high quality lead flow in Debt Consolidation & Settlement, and Web Development & Domain Services
Presented our “High User Intent” approach at numerous industry events; Targusinfo Lead Quality Summit, ad:tech NY
Oct 2007 was our first...
The Cost of Deceiving Consumers
Two of the largest CPA networks take a hit and pay large fines for their deceptive practices.
http://www.clickz.com/showPage.html?page=3627549
http://www.clickz.com/showPage.html?page=3627728
Attention Affiliates! - Are you subsidizing...
You have built a consistent and meaningful traffic stream. Your sites and marketing efforts ( SEM, SEO, and Email) deliver meaningful content and relevant offers to your traffic. You are always compliant with your ad networks offer rules and regulations and you provide your traffic with clear and concise offer details on the offers you promote. So why has your avg payout not increased over time?
...