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Experts Weigh In: What Can We Expect in Regulatory Compliance for 2017?

The new administration, state AGs, and affiliates top the list.

Each June at our RegTech and compliance conference COMPLY, we welcome the most influential thought leaders in marketing and compliance to speak about the regulatory environment and best business practices.

Speakers include current and former regulators, leading legal experts, marketers and compliance professionals who share guidance and insights relevant to enterprises who desire to make sure their efforts to reach consumers are fully compliant with federal regulations.

As we kick off this year, we asked several of our previous COMPLY speakers what regulatory developments they thought companies should be watching for in 2017. Here’s what they had to say:

Danganan_Jobe_.pngJobe Danganan, General Counsel, Sindeo

“The new administration is not an excuse to rest easy and rely on deregulation.  To the contrary, companies should be as vigilant as ever in ensuring that their marketing is not construed by regulators and prospective plaintiffs as deceptive and unfair (even abusive).  Several big enforcement actions were announced around the presidential transition, and political efforts to weaken federal regulation and enforcement actions will take time and will be fought tooth and nail.  Even if such efforts are successful, federal enforcement actions will be supplemented and supplanted by vigorous state attorneys general actions.

Jonathan_Pompan_Headshot_Circle-1.pngJonathan Pompan, Partner & Co-Chair of the Firm's CFPB Task Force, Venable

"Over the last several years many businesses have fundamentally changed.  By recognizing the role that compliance has played in success, companies can go forward with more confidence and a little less risk.  That is a great investment for the short and long term.‎ Also, the ability of states attorneys general and private litigants to aggressively seek consumer relief and fines should not be underestimated.  Any lessening of a focus on compliance in reaction to the federal election would be short sighted since for many, compliance is a method to manage issues in a holistic manner and promote accountability among staff." 

Rachel_Hirsch_circle-1.pngRachel Hirsch, Senior Associate with a Focus on Internet Advertising and Marketing, Ifrah Law

"In 2017, we can expect to see continued scrutiny of affiliate networks for their role in monitoring the activities of their affiliates or publishers. The LeadClick case shed light on the active roles affiliate networks should and do play in overseeing the ads and claims that their affiliates disseminate for their advertisers.  In 2017, affiliate networks can no longer claim a hands-off role; they will be put to task for how their affiliates act, but they will also need to find a proper balance between monitoring their affiliates’ conduct while still maintaining their role as a third-party intermediary.  That balancing act will be key in shifting liability.  Even with decreased government regulation under the new administration, marketers can still expect that private litigants and State AGs will continue to fill any gaps in federal enforcement by stringently reviewing marketers and the third-parties who act on their behalves."

 

If you are looking to hear more on these topics and be among leading regulators, compliance professionals, marketing executives and contact center operators from top brands interested in compliance, join us at COMPLY2017 on June 7 & 8 in NYC.

To learn more or register for THE RegTech and Compliance Conference of the year, visit COMPLY2017.com.

 

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Allison Butler

As a marketing coordinator at PerformLine, Allison contributes to event coordination, social media advertising, and presentation preparation. Outside of PerformLine, she enjoys sports, spending time outdoors, and being with family and friends.

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