If you missed the web event “Be Great By Doing Good: Improving Operations by Automating Marketing and Admissions Compliance” you missed a great discussion. But don’t fret! You can view the slides from the presentation here. Or you can follow along with the recording here.
Thank you #Leads360 and Today’s Campus for yesterday’s web event!
November 10 @ 11 AM PT / 2PM ET
Join Alex Baydin, CEO of PerformLine and Martin Lind, Education Vertical Manager of Leads360 with moderator Ryan Busch, Publisher of Today’sCampus as they discuss Improving Operations by Automating Marketing and Admissions Compliance.
Every school that competes for students must be laser-focused on ensuring that only the right students attend their school. Any other approach will lead to retention or job placement issues, possibly causing a violation of regulations and a cut of Title IV funding. The best way to make sure that the every student is a good fit for your school is to look at your marketing and admissions process. This webinar will teach you how automating compliance in your recruiting process will actually increase the efficiency of your marketing spend and admissions team.
PerformLine Schools Summit: A Smashing Success
Performline hosted some of the top schools for an exciting day full of networking, shared learning about marketing compliance and oh yea, some tennis at the US Open. What a fun day was had by all. Thanks mother nature for the perfect weather!
#LeadsCon East kicked off yesterday with some fantastic sessions! Many people have asked for a copy of Alex Baydin’s presentation from the #LeadsCon panel “What Every EDU Marketer Must Know.”
Click here if you would like to download a copy of Alex’s presentation: “Discover. Monitor. Act. The DMAs of Compliance Monitoring.”
The PerformMatch™ crawl, code named Kraken™, discovers misrepresentations at unparalleled breadth and depth for higher education marketers; PerformLine Executives Presenting at LeadsCon East in New York City
New York – August 23, 2011 – Continuing its mission to bring compliant and verifiable online strategies to EDU marketers, PerformLine today announced the alpha release of PerformMatch™ Kraken™, their proprietary web crawl technology designed to enhance the company’s existing discovery capabilities and add immediate intelligence to find and identify regulatory violations based on how EDU aggregators and affiliates are promoting institutions.
For higher education marketers, their agencies and the companies that provide leads and web traffic to enroll prospective students, Kraken™ builds on PerformMatch™, which is a turnkey solution that monitors online ads and landing pages for compliance violations. Kraken™ expands the existing depth and breadth of the data PerformLine can discover and monitor, adding immediate and significant value to any EDU marketer’s compliance efforts.
“The introduction of Kraken™ represents the next step in rounding out the PerformMatch™ discovery arsenal,” said PerformLine CEO Alex Baydin. “We listened to our clients, and after looking at the current crawl solutions in market, we decided to build our own leveraging deep knowledge of EDU compliance, lead generation and affiliate marketing. PerformMatch™ is the only true compliance platform of its kind, and the release of Kraken™ ads an incredible new tool to discovering potential compliance violations. ”
Baydin also pointed out that PerformLine is not charging extra fees for Kraken™. The company’s standard licensees will benefit immediately from the new offering, further illustrating PerformLine’s commitment to educational compliance tools and its continued aggressive investment in building a best in breed product.
This week, the PerformLine team will be exhibiting and speaking at LeadsCon East. Baydin will be discussing “What Every EDU Marketer Must Know” from 2:15-3pm on Wednesday, August 24 and, in addition, will be presenting during the Deep Dive session on Thursday, August 24 from 2:00 to 2:50. PerformLine will be showcasing PerformMatch™, including Kraken™, on the exhibition floor at booth #T35.
New York will be alive next week as LeadsCon–THE lead generation conference–comes to the Big Apple August 24-25th at the Hilton New York.
LeadsCon serves the needs of the online customer acquisition arena with a specific focus on lead generation. This segment of the online advertising space contains some of the most dynamic, successful, and innovative companies, but it is also a sector that has been historically under-served.
On Wednesday, August 24, Alex Baydin will be discussing “What Every EDU Marketer Must Know” from 2:15-3pm. For those with any emphasis on for-profit-education, July 1st was a very meaningful date. That is when the revised guidelines issued by the Department of Education went into effect. Despite, or perhaps because of the lengthy regulations, many in the marketplace still have questions as to what proper compliance means and where accountability lies. Our panel of experts cut through the confusion delivering indispensable advice.
Joining Alex on the stage will be moderator Jeff Leibl, Chief Strategy Officer, eBureau as well as Tom Anderson, CEO of Education Dynamics, and Pamela Kearse, Senior Associate, Dickstein Shapiro, LLC.
On Thursday, Alex will be joined by Mario Vaccari, PerformLine’s vice president of product management, from 2:00-2:50pm as they take a Deeper Dive into fraud and compliance issues facing the industry with David Sendroff, CEO of CPA Detective; Hagai Shechter, Founder & CEO, Fraudlogix; and Craig Swerdloff, Founder & CEO, LeadSpend.
PerformLine is excited to not only be taking the stage twice this year, but will also be exhibiting so be sure to stop by Exhibit Booth #T35 in between sessions!
PerformLine, the leading independent provider of marketing compliance monitoring technologies, announced today the launch of PerformMatch™ Private Link Service (PLS), a managed escrow service that addresses the challenging issue of marketing compliance and referring URL privacy. PerformMatch™ PLS provides education marketers and lead buyers the automated referring URL compliance transparency they demand, while protecting lead sellers and their proprietary and confidential marketing information, including the identities of sub-affiliates and the key word lists used in paid search that are used to drive traffic.
PerformMatch™ PLS is a turn key solution that monitors all affiliate and sub-affiliate pages for compliance violations. The service evaluates each referring URL against PerformMatch™ BPS, its Best Practices for Schools rules set, which identities misrepresentations as outlined by the Department of Education. Evaluated referring URLs are assigned compliance scores with a corresponding violation summary and then reported back to the education institution or their partners in a unique and anonymous fashion. Compliance managers can then notify non-compliant affiliates of the necessary corrections that need to be made to their landing pages and/or creative. PerformMatch PLS also enables automated follow-up with the affiliates to ensure conformity, streamlining the compliance process for education marketers. By assigning each referrer a unique PerformMatch™ PLS ID, the offering is both buy -side and sell-side friendly, allowing compliance to be a mutual goal for both. Read More on PR Web…
Lead sellers running affiliate programs in the education online lead generation industry are under more scrutiny than ever from their lead buyers after the July 1st launch of new U.S. Department of Education (DOE) regulations. Lead buyers require compliance. And many lead buyers define “proof” of compliance as full transparency of their lead sources. But for lead sellers, giving away this proprietary information is risky. It’s the secret sauce of the most reputable affiliate networks in the industry.
Some sellers have taken drastic steps to ensure that the lead generation services it provides to its education clients fully reflect recent guidance from the DOE. We have been informed of lead programs from major providers that have completely stopped for a full audit. But most companies can not take that revenue risk.
Today PerformLine announced PerformMatch™ Private Link Service. This service provides higher education marketers compliance monitoring for affiliate referring URLs,
while allowing lead sellers to keep all referring URLs confidential.
PerformMatch™ PLS is able to solve the friction in the marketplace caused by both maintaining the confidentiality of proprietary assets of the lead sellers as well as ensuring compliance for the lead buyers. As an independent source of compliance, we are able to listen to the challenges on both the buy and sell side. We created the only independent verification solution that enables lead sellers to provide the compliance monitoring data that schools are demanding while still keeping their vast array of affiliate referring URLs concealed. It’s a win-win for all.
(Source: prweb.com)
CUnet integrates PerformMatch™ monitoring data with leading technology platform to provide real-time compliance scores for marketing campaigns.
New York, NY and Paramus, NJ (PRWEB) June 06, 2011
CUnet, an interactive marketing firm, and PerformLine, a compliance monitoring company, announced today that colleges and universities can access real-time compliance scores for inquiries directly through CUnet’s leading technology platform. By integrating the PerformMatch™ API into the Sparkroom Enrollment Marketing Automation platform, CUnet is giving higher education marketers seamless access to compliance verification data for improved monitoring and management of marketing campaigns.
The Sparkroom Enrollment Marketing Automation Platform is the most-deployed solution of its kind for higher education, allowing marketers to measure, manage, and optimize their spending across every direct response channel. By incorporating the PerformMatch™ technology into the platform, schools now have the option to assess and monitor traffic partners and affiliates for regulatory and brand compliance in real-time.
The new compliance feature will give schools to access a screen shot and compliance score for each individual inquiry, providing a verification and audit trail. The ground-breaking “Per-Inquiry Compliance Score” will also allow schools to vet inquiries in real-time to produce the most compliant leads possible.
Winter is fast approaching. If you are like me, you are eagerly anticipating those first days of ski season and the pleasure of finding that fine line, when flying down the slopes, between being in control and becoming a human “yard sale.” A few years ago I started wearing a helmet when I ski; initially I did this for the obvious reason — protection. But, I soon realized wearing it gave me the confidence to ski faster and push myself in terms of the terrain I would ski; steep shuts, tight tree runs and the occasional back country cliff. In a very real sense, by taking a precaution, it allowed me to open myself up for more challenges and see more of the mountain than I ever had before. I started to think about protective measures in our industry that actually accelerate business? Could verification and compliance monitoring actually allow a lead aggregator and lead seller to move their business ahead to new opportunities even faster than before? I believe so.
Verification and compliance monitoring are hot topics these days and the newly proposed regulations from federal agencies are making marketers take notice. Independent 3rd party verification and compliance monitoring can mean the difference between litigation and future growth. Often there is a knee-jerk reaction from the sell side to the increased scrutiny that independent verification enables. The fear is that monitoring will diminish the sellable lead volume by cutting off non-compliant channels and thus negatively affecting your overall revenue. In actuality, this movement will have the opposite effect. Verification and compliance monitoring can be the sales accelerator your business needs. How?
• By proving compliance for your leads, you should be able command higher CPLs and take volume away from the non -compliant players in the industry.
• Independent verification and compliance monitoring builds trust into your partnerships. Your customers know you take their business (and yours) seriously and you have their best interests in mind.
• You can test new publishers in your network and know almost immediately if they are compliant—without damaging your relationship with lead buyers. Independent verification and compliance monitoring shows that your business is on solid ground because you are willing to prove you are compliant. Non-compliant affiliates (or those that are not willing to provide transparency in the first place) will be the lead sources that become optimized out—bringing about higher CPLs and larger caps for compliant businesses.
• This is an investment for the long-term viability of your EDU lead gen business. Verification is going to happen. You can proactively offer it or you can wait until your lead buyers demand it but those ahead of the curve will take a leadership position.
So those reasons sound compelling but you are still hesitant. Let’s address some of the concerns we’ve heard from some lead aggregators to see if they quell your fears.
• “If I start using verification and my competitors don’t, it won’t be a level playing field”
What would you say to your child if they were caught cheating and argued that their friends all cheat on tests and are not about to stop so why should they? I am sure you would have plenty to say! It won’t always be a level-playing field, but you’ll be ahead of the pack and separate yourself from the fraudsters and shady players who are not willing to take the last step in improving the overall compliance of the sector. Be primed to grab the business!
• “I’ll use proprietary or in-house verification”
Do you really have an automated solution with real time screen capture, custom rule logic, and an easy to understand compliance scoring system derived from a proprietary algorithm? Even if you have invested the time and money required to build a robust compliance monitoring platform it won’t fly with your partners. Here “Independent” is key otherwise, no offense, but it’s like letting the fox watch the hen house. At least that is how your lead buyers and regulators probably feel.
• “What about those publishers who can still mask their URLs or otherwise try and game your verification JavaScript?”
Well, there are affiliates who may practice these deceptive methods but they won’t be able to hide for long. There is an element of “Swords and Shields” with all affiliate compliance monitoring programs. It’s your choice if you want to take up arms or simply let the bad apples damage your reputation and standing with the DOE.
• “If we resist independent verification as a collective sell-side group, it will quietly go away.”
Sorry, we are not going anywhere. Ad networks were resistant to display verification until one agency with a big budget required it. How far away is the day when a top 5 lead buyer of yours simply says, “we are only buying leads if we can verify the form they were generated from.”
We’ve helped many sell-side clients overcome their concerns to be leaders using verification and compliance monitoring. The sell-side should be ready to roll out verification and compliance monitoring when lead buyers come calling. Or better yet, anticipate your lead buyers need by offering it now. Be primed to grab the business—and be ready to prosper!