PerformLine Blog

Half-Time in the City that Never Sleeps

Football season officially started today and it is half-time in the Big Apple. Affiliate Summit East concluded on Tuesday and LeadsCon East starts Monday-both in New York City. I do not envy the West Coasters who are flying home for four days and then back again. The smart ones, or the ones with understanding spouses, are simply staying put between shows. Some are holed up in their hotel working, but some may be using this chance for a much needed mini-vacation like Andrew Coleman, CEO and Founder of LeadQual, who will be enjoying the weekend at the beach in Delaware. Many would probably call it a home-field advantage for the East Coasters. We are able to sleep in our own beds, enjoy home-cooked meals and check in at the office to plow through emails.

PerformLine opted for a Meet Market table at this year’s Affiliate Summit East. This event had so many different sponsorship options, but this really gave us the most bang for our buck. The Meet Market is the start to the conference, which seems to translate to a true relevancy of the participants who arrive early. Since there are a lesser number of vendors at the Meet Market, it adds up to more personal connections with publishers and quality one on one time.

LeadsCon East is sold out! We will be there as a sponsor at Booth #108. We are setting up meetings and looking forward to the informational sessions as usual. Leave a comment or contact us via Twitter (@PerformLine) to set up a meeting to discuss how to achieve transparency with PerformLine’s Intent Verification Platform PerformMatch™!

As for me, in addition to getting ready for LeadsCon myself, I am anxiously awaiting the first Giants game. The Giants are a notoriously good road team, with a road record of 41-31 in the last 8 years. Even so, you know any stretch when they have back-to-back home games makes every player, coach and staff member a bit more productive. I know the PerformLine team is happy to be “playing at home” in August.