14 Sep 2009
LeadsCon East 2009: Must-Attend Event for the Lead Generation Industry
We are back from the sold-out LeadsCon East in New York City! It was a fairly small conference, but definitely a meaningful one. Jay Weintraub, the conference organizer, put together a solid event. The exhibit booth area was constantly buzzing and the sessions were well attended. The variety of lead buyers, sellers and financiers reinforced the importance of this conference.
The PerformLine team had a great day at the booth, and left with distinct feeling of quality with the contacts made. We were able to connect with advertisers and publishers as well as other affiliate networks. Many visitors were interested in learning more about our new campaign transparency platform, PerformMatch, and the ROI benefits of campaign verification.
Our booth also had some must-have swag. Yes, they were T-shirts, but the “take me back to the 70s” shirts garnered much enthusiasm. Mr. T and Charlie’s Angels were definitely a hit!
Since our team was busy working the booth all day, we were unable to make any of the sessions. One afternoon panel was dedicated to ad exchanges-the role of this emerging technology both now and in the future. Read a full synopsis by John Ebbert from adexchanger.com here: www.adexchanger.com/online-advertising/leadscon-panel-on-ad-exchanges-provides-one-of-many-highlights-during-day-long-lead-generation-event/
If you were unable to make this year’s LeadCon East, don’t make this mistake again. Hope to see you in February at LeadsCon West Las Vegas!
