20 Jan 2010
PerformLine Launches First Campaign Verification Platform that Helps Advertiser and Agencies Verify Both Display and Email Media Buys
PerformLine’s Campaign Verification platform PerformMatch™, is the first platform of its kind that extends beyond display media verification to allow advertisers and their agencies to ensure their brands are safe by being marketed in a compliant manner.
PerformLine is the first real-time end-to-end Campaign Verification platform that provides advertisers and their agencies with full transparency into where and how their ad creative is appearing on otherwise blind ad networks. The platform offers advertisers the following; compliance monitoring by guarding against ad network deceptive marketing practices, brand protection by ensuring non-association with undesirable content and an improved ROI by identifying and eliminating wasted spend.
In Pilot trials with initial advertisers, PerformMatch™ has uncovered numerous ad network and email marketer violations including geo fraud, blacklist URL violations, category violations, non-approved creative changes, non-approved subject lines on emails and negative keyword violations. In addition, PerformMatch™’s proprietary quality scores helped advertisers act quickly to optimize their budget allocation in real-time by finding and eliminating these non-compliant placements and rewarding compliant ad networks with additional budget.
“Advertisers and their agencies have been asking for a one stop shop for a campaign verification solution,” said Alex Baydin, PerformLine CEO. “Our platform, PerformMatch™, provides them with one technology to verify their media buys regardless of the creative type.”
The PerformMatch™ technology automatically generates an Impression Detail Page of every ad impression by capturing and then analyzing the referring creative and publisher page. Screen captures are rendered in real-time and made visible to the advertiser or agency. The ad environment is contextually analyzed to ensure ad networks and publishers are delivering on advertisers rules specified in their insertion order as well as per FCC and IAB online marketing guidelines. The data is made actionable via a quality score that the advertiser uses to either reward high quality publishers or shut off non-compliant publishers.
