22 Jan 2010
PerformLine Selected by AlwaysOn as an OnMedia Top 100 Winner
Recognized for creating new opportunities in marketing, branding, advertising, and publishing.
PerformLine, the first real-time end-to-end Campaign Verification platform that provides advertisers with full transparency into where and how their ad creative is appearing on otherwise blind ad networks, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. PerformLine was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
PerformLine and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City.
This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
“Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized.” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike.”
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.
PerformLine’s PerformMatch™ technology automatically generates an Impression Detail Page of every ad impression by capturing and then analyzing the referring creative and publisher page. Screen captures are rendered in real-time and made visible to the advertiser or agency. The ad environment is contextually analyzed to ensure ad networks and publishers are delivering on advertisers rules specified in their insertion order and per FCC and IAB online marketing guidelines. The data is made actionable via a quality score that the advertiser uses to either reward high quality publishers or shut off non-compliant publishers.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/permalink/post/34216
“We are very proud to be recognized by AlwaysOn, by being included in the OnMedia 100,” said Alex Baydin, PerformLine founder and CEO. “This is additional recognition of the value that PerformLine’s revolutionary Campaign Verification platform gives advertisers and their agencies in their efforts to keep their brands safe and eliminate wasted media spend.”
