6 Jun 2011
In the News: PerformLine and CUnet Introduce Inquiry Compliance Scoring on the Sparkroom Enrollment Marketing Automation Platform
CUnet integrates PerformMatch™ monitoring data with leading technology platform to provide real-time compliance scores for marketing campaigns.
New York, NY and Paramus, NJ (PRWEB) June 06, 2011
CUnet, an interactive marketing firm, and PerformLine, a compliance monitoring company, announced today that colleges and universities can access real-time compliance scores for inquiries directly through CUnet’s leading technology platform. By integrating the PerformMatch™ API into the Sparkroom Enrollment Marketing Automation platform, CUnet is giving higher education marketers seamless access to compliance verification data for improved monitoring and management of marketing campaigns.
The Sparkroom Enrollment Marketing Automation Platform is the most-deployed solution of its kind for higher education, allowing marketers to measure, manage, and optimize their spending across every direct response channel. By incorporating the PerformMatch™ technology into the platform, schools now have the option to assess and monitor traffic partners and affiliates for regulatory and brand compliance in real-time.
The new compliance feature will give schools to access a screen shot and compliance score for each individual inquiry, providing a verification and audit trail. The ground-breaking “Per-Inquiry Compliance Score” will also allow schools to vet inquiries in real-time to produce the most compliant leads possible.
