You know the saying, “necessity is the mother of invention.” Well, we started COMPLY in 2015 because we realized there was a need for marketing and compliance professionals from different companies to come together to learn, network and share best practices.
For COMPLY2016, we took it up a notch (or two if you ask me) with more thought-provoking topics, more key takeaways from experts and more of the fun attendees have come to expect. Some said it would be difficult to top COMPLY2015, but if you attended COMPLY2016, you know we used a few of the PerformLine core values to guide the day: #ThinkBigger, #BeTheExpert, #GetKraken and #HaveMoreFun! We wanted to ensure that COMPLY2016 empowered attendees with knowledge and insights from a spectrum of speakers ranging from federal regulators to Gary Vaynerchuk.
But one insight that resonated throughout the day came from Alex Baydin’s opening CEO remarks: Marketing compliance guides the first steps of your customer’s journey.
Alex challenged the audience to #ThinkBigger about Marketing Compliance by remembering that it’s about much more than avoiding fines and negative headlines. Marketing Compliance guides the first steps of your customers’ journey. It puts your customers on the right track, and helps ensure they stay there.
So as we continue to sift through the volumes of valuable content that came out of COMPLY2016, we promise to share with you the knowledge, insights and golden nuggets the experts shared about marketing compliance and how to put customers on the right track on their journey with your brand.
Thanks again for helping us make COMPLY such a productive and fun day!
Registration for COMPLY2017 is OPEN! Don't miss the biggest RegTech & Compliance Conference of the year on June 7-8 in NYC.