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[Customer Story] A Go-To Market Strategy That Embraces Regulation

This global financial services company uses compliance to increase speed-to-market and drive revenue

The credit card market is one of the most competitive and heavily regulated verticals inside financial services. It is increasingly becoming one of the biggest challenges for marketers and risk leaders to consistently track their compliance efforts. When this European-based financial services client came to PerformLine back in 2014, they were looking for a way to break into the U.S. marketplace, and they wanted to safely create a go-to-market strategy that embraced regulations.


Learn how compliance has become a key component for this company to propel into the U.S. market, and become one of the most sought-after credit card options for consumers.READ THE SUCCESS STORY

If you’re interested in learning more on breaking into a new market, expanding your product offering into new lines of business and using compliance as a revenue driver, speak to one of our experts today. 

 

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Allison Butler

As a marketing specialist at PerformLine, Allison works closely with the client success team, contributes to event coordination, manages all social media channels and works closely with her team on all marketing campaigns. Outside of PerformLine, she enjoys traveling, being outdoors and spending time with family, friends and her dog Scarlet.

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